Return on investment - when is high-risk investing a bad choice?
1) When it's time consuming
I thought I was being pretty darn astute and controversial when I started researching for a big story on shoplifting. You'd think phoning up stores across southern Africa and asking managers for their most entertaining and unbelievable shoplifting incident would be a piece of cake. It's not.
Thirty phonecalls later, I'm left with seven watered-down bland accounts, usually involving a middle-aged woman stealing hand cream and sticking in under her dress. Woah - the heat is almost too much. So much for cutting-edge journalism.
2) When it's expensive
A friend of mine took a girl he's been keen on for ages on a date to an expensive restaurant last night. After three bottles of good wine, starters, main course and dessert, he thought he was definitely getting somewhere. The girl gets a phonecall, comes back to the table and announces: "That was my boyfriend - can he come and join us for a drink?"
That's gotta suck.
3) When you're blind sided
Thinking someone was beautiful and perfect no matter what they did to you. Leading me to Bitchy Ex Comment of the Day: "If you spent as much time on me as you do your pool pump sketches, perhaps I would've actually had an orgasm."